THE 27TH NUGA GAMES UNIJOS 2025 TURNS NARAGUTA TO PLATEAU STATE MAMI MARKET.
The ongoing Nigerian University Games Association (NUGA) Games at the University of Jos, Plateau State, have turned Naraguta into a commercial hub, boosting the institutions marketing activities, enhancing the States economy, and promoting national pride.
Over the years, the Nigerian University Games Association (NUGA) Games has become a veritable event that creates decent job opportunities, promotes entrepreneurship, nurtures talent for global success, develops institutional sporting facilities, and attracts global investment. As expected, this years edition has turned Naraguta, University of Jos, into the marketing epicentre (Mami Market) in the âHome of Peace and Tourismâ Plateau State.
Obviously, on site at the Mami market are different reputable international and local vendors, brands, local and international dishes, for marketing, brand visibility, and advancing the host's economy. Simba group, Nestle, Indomie, Keystone, telecommunication brands, and others are not found wanting. Do you know what is striking about Naraguta? The place is populated by different people of different cultural backgrounds and States, but the transactional cordiality, networking, and camaraderie are top-notch thus embracing Nigeria's prosperity in diversity.
Interestingly, our engagement with a few vendors is a gospel truth. There has been a massive increase in sales since the commencement of the 27TH NUGA Games UNIJOS 2025, and the vendors even sell at lesser prices, even though they travelled from every nook and cranny of the nation. One of the engaged local vendors said this, Oga, my name na Audu Babanyaro from Abuja. I make Indomie and egg for fifu. I dey make sales well, well for dis NUGA Games. Flenti fifu wey love indomie dey come mai side come chop. I dey see kudi save. Send por mai pamily⦠May God bless fifu wey do this event ooo. This resonates with the Sustainable Development Goals (SDG): 1 (No poverty), 2 (Zero hunger), and 8 (Decent work and economic growth).
By and large, these biennial Games not only promote university sporting activities, peaceful co existence, excellence in mind and body, sportsmanship and teamwork, but also advance the economy of the host institution and its State. If you are in Jos, you are strongly advised to visit the teeming 27th NUGA Games UNIJOS 2025 Mami market for a wonderful experience, winning products of different brands after playing specific games, getting quality items at a discount rate, and drinking free Milo tea.
Written by Lukman Alayande NUGA Volunteer