NUGA Hosted April Webinar on Digital Presence and Personal Branding
The Nigerian University Games Association NUGA continued its 2026 Volunteer Network development series with a virtual webinar held on April 28, 2026, themed Building Your Digital Presence, Personal Branding Conversations. The session forms part of NUGAs ongoing efforts to equip Nigerian students and volunteers with relevant skills for career growth, visibility, and real-world opportunities within and beyond university sports.
Moderated by Ogechi Stella Mmeka, Administrative Officer and Communications Strategist at NUGA, the session introduced participants to the importance of intentional visibility in todays digital landscape. She emphasised the need for students to communicate their value clearly, position themselves strategically, and approach digital engagement with purpose and authenticity, setting the tone for a session centred on growth and opportunity.
The webinar reinforced NUGAs commitment to bridging the gap between skills, visibility, and career readiness. Participants were encouraged to move beyond passive participation by documenting their experiences, building credibility, and presenting themselves as valuable contributors within their respective fields.
The session featured a presentation by Ajagun Damilare Williams, Digital Branding Strategist, who shared practical insights on digital positioning and personal branding. He highlighted that in todays evolving landscape, opportunities are shaped not just by knowledge, but by how well individuals are seen, understood, and positioned online.
Nigerian students and young professionals gained a deeper understanding of digital presence as a reflection of identity, value, and consistency. Emphasis was placed on identifying ones niche, maintaining clarity in messaging, and using platforms such as LinkedIn, Instagram, and X strategically to build visibility and professional credibility.
The webinar also explored content creation, storytelling, and online professionalism, guiding participants on how to transform everyday experiences, including volunteering, learning moments, and events, into meaningful content. It further addressed common pitfalls such as inconsistency and lack of direction, while encouraging intentional, value-driven engagement.
Interactive segments enabled participants to share their interests and reflect on how these could translate into digital opportunities. The session concluded with practical action steps, including auditing digital profiles, defining personal niches, and consistently building a strong online presence. Overall, the webinar reinforced the NUGA Volunteer Network as a platform for learning, visibility, and long term personal and professional growth within the university sports ecosystem.